I've written extensively about 96110 usage among practicing pediatricians in the past and wanted to provide an update for 2008/9.
The declining personal charges combined with the increasing insurance payments (increasing at a faster rate) imply that, indeed, more and more payers are picking up this code.
More telling? That the number of PCC clients using this code increased by more than 50% (Q1 2008 vs. Q1 2009) and now nearly 1/2 of our clients are using this code regularly. Why aren't you?